Tagged marketing

Mar 5, 2010
Blog, Tech

Dropbox Comes Correct*

* DeLorean not included.

If your workflow requires shuffling files between two or more computers, then you are well aware of how difficult it can be to manage that process. It’s inevitable that one day you’ll forget to sync your work from home, only to realize your mistake when the client arrives for a design review. Even worse, you overwrite today’s work with yesterday’s file, then spend the rest of the night repeating your efforts. Yippee!

My current solution involves Chronosync and an iPod, which is very effective, but still susceptible to user error (I’ve forgotten the iPod at home, or at the office, numerous times). Recently I discovered Dropbox, which is perhaps the most elegant solution I’ve come across for syncing files on various computers. The service is web-based, but tightly integrated with the operating system, creating a seamless experience. Simply drop files onto a folder and voila, they are now available on your other Dropbox enabled computers, as well as the web.

There are numerous things that Dropbox does right. They clearly explain what they provide and the benefits of using their software. The design aesthetic reflects the product’s simplicity and elegance. They eliminate risk by providing the software free of charge. The product is truly top-notch, but it’s a marketing twist they’ve integrated into the service that got my attention.

The Dropbox business model is based on…

Feb 9, 2010
Blog

A Blog Ain’t Nothin’ But Work

An early social media guru updates his followers via falcon.

When it comes to building awareness of your product, service or brand, there is no denying the power of social media. However, in a dynamic environment full of an increasing number of tools and trends, we find that technology often overwhelms strategy. What people fail to realize, contrary to what some “gurus” claim, is that blogs, Twitter accounts, and Facebook fan pages are not inherently revenue-generating machines… they’re work. [Continue...]

Jan 30, 2010
Blog

What’s in a Name?

This week brought the introduction of Apple’s latest device to the world – the iPad. A touch tablet running a modified version of the iPhone OS, which appears like a big brother to its tiny iPod siblings. But you know this already, as the media has speculated and traded rumors for years about the mythical device. What we didn’t know is its name. The four letter device has taken criticism because of its decidedly uncool handle . At face value, the word pad can be as boring as a real pad of paper or conjure visions of a particular feminine product. But this is Apple at work, and one thing we can all agree on is nothing is done lightly in Cupertino. I think there is a valuable lesson to learn here. [Continue...]

Aug 5, 2009
Book, Event, Tech, Workshop

Wanna Join A Book Club?

free

I’ve been reading a number of excellent books recently on crowdsourcing, new marketing trends, and the value of brands in the digital age. I’ve begun to actively read, underlining passages for reference, noting sources for future reading, and blabbing on about my findings to anyone who will listen. I’ve realized that the blabbing part is perhaps the most valuable, since it forces me to summarize and defend my findings, which inherently strengthens my understanding of them. So why not find some other interested parties, and we can get together and blab all at once?

This is an open invitation to anyone who is interested. I’m setting a date and time of Thursday, September 17th, 6:00 p.m. at our office in Kaimuki. The book is Chris Anderson’s Free: The Future of a Radical Price. Here’s how it’s done: (1) Read the book. (2) Show up on the 17th and we’ll talk about it. (3) Leave with a renewed appreciation for your ability to read.

If you’re so inclined, you can RSVP by posting a comment to this post, otherwise just show up. I figure two things may happen. Either (A) we’ll run out of chairs and it will be quite embarrassing or (B) I’ll be blabbing to myself.