Tagged brands

Feb 9, 2010
Blog

A Blog Ain’t Nothin’ But Work

An early social media guru updates his followers via falcon.

When it comes to building awareness of your product, service or brand, there is no denying the power of social media. However, in a dynamic environment full of an increasing number of tools and trends, we find that technology often overwhelms strategy. What people fail to realize, contrary to what some “gurus” claim, is that blogs, Twitter accounts, and Facebook fan pages are not inherently revenue-generating machines… they’re work. [Continue...]

Aug 5, 2009
Book, Event, Tech, Workshop

Wanna Join A Book Club?

free

I’ve been reading a number of excellent books recently on crowdsourcing, new marketing trends, and the value of brands in the digital age. I’ve begun to actively read, underlining passages for reference, noting sources for future reading, and blabbing on about my findings to anyone who will listen. I’ve realized that the blabbing part is perhaps the most valuable, since it forces me to summarize and defend my findings, which inherently strengthens my understanding of them. So why not find some other interested parties, and we can get together and blab all at once?

This is an open invitation to anyone who is interested. I’m setting a date and time of Thursday, September 17th, 6:00 p.m. at our office in Kaimuki. The book is Chris Anderson’s Free: The Future of a Radical Price. Here’s how it’s done: (1) Read the book. (2) Show up on the 17th and we’ll talk about it. (3) Leave with a renewed appreciation for your ability to read.

If you’re so inclined, you can RSVP by posting a comment to this post, otherwise just show up. I figure two things may happen. Either (A) we’ll run out of chairs and it will be quite embarrassing or (B) I’ll be blabbing to myself.