Airspace Workshop was selected to design the print materials for the 2006 Hawaii International Film Festival. During our initial meeting, the HIFF expressed a desire to establish a Festival brand, something they felt did not exist at the time. The HIFF also wanted to unify its collateral underneath this new brand, and establish a consistency to help strengthen the Festival’s identity.
After reviewing the existing materials, we set out to refine and develop the HIFF logo. The new design is based on 35mm, 16mm and 8mm film aspect ratios, and consists of a strong typographic treatment.
Continue to see the development of the HIFF logo and associated print materials.
