Servicing the real estate market in Hawaii and abroad for nearly 100 years, Title Guaranty is a well known island brand that rarely stops for anything, much less a conversations on typeface. At ASWS, we’re privileged with receiving requests for re-branding or updating a clients visual assets, and TG proved to be our most challenging identity refresh to date.

Assessing all the visual assets and identities existing within the company was the first step to creating a plan and determining design constraints, mostly obvious, but some hidden. Their subsidiary companies, field offices and inter-office communique where part of the larger visual restructure as well.

Like most large companies, the life of a corporate identity can often fall prey to augmentation by internal or external forces over time. From incorrect fonts loaded into MS Word, to overnight design solutions for rapidly developed products or initiatives, TG was prone to those situation and more.

Like painting a moving car, re-branding an active company with specific needs internally and in the field proved challenging. After many discussions with the redesign group to explore new logos, we decided simplification of assets was the best solution overall. The original logo was refreshed with new typefaces and proportions. A graphics manual, updated collateral, typefaces and logo files were generated to support the refresh initiative. Structure and organization of their visual assets proved more valuable than attempting to reinvent a living logo mark. This makes plenty of sense, as their company name implies.

Signage for field offices

Our fourth year of design duties with Alexander & Baldwin involved three islands, a bio-mass generator, a Kaua‘i rainstorm, a night shot on a 200ft crane, three cargo ships, massive refractions of light and getting locked in a sugarcane field. A total refresh of photography highlights Alexander & Baldwins’ massive asset portfolio across the entire state. Hard work and good fun.

Working with our Kaimuki neighbors, Coffee Talk gives ASWS the duty of updating their hard-working rewards card. New color scheme, updated contact info and a refreshed logo to keep the inside of your wallet design friendly.

ASWS drops graphical assistance to the Coffee Talk crew for their new live music night “Coffee Talk Sessions”. Headliner Ernie Cruz Jr. is bringing the Awa fueled live music into Kaimuki on Wednesday nights. Kaimuki is the next Kapahulu, say what?

In their final phase of construction, The Vanguard Lofts required a hand-out for buyers to reference the 36 unit apartments. As a additional piece to the original brochure, a self covering accordion fold brochure was in order. The tour map was designed to allow sales agents quick reference to the unique floor plans while escorting guests through the building or to assist buyers in self-guided tours.

Non-profit organizations constantly depend on the generosity of public, private or government sources. Practical and economical solutions are always a priority for groups tasked with the long-term goal of changing public habits or opinion. The Coalition for a Tobacco-Free Hawaii  is no stranger to such challenges. ASWS was asked to design their annual report, a major collateral piece for the Coalition, which was attractive and budget friendly. Our main challenge was to maximize cost effective materials and a reduced color palette to achieve our goals. The message of health and wellness was reflected in the use of bold and tonal colors inspired by the Coalition logo.

TheHI gets a flashy new flyer. Look out for a collaborative series of infographics courtesy of ASWS and HI2059.

For the fourth year in a row, Airspace Workshop was selected to art direct and design the Alexander & Baldwin, Inc. annual report. The 2009 report utilizes a mixture of illustration, infographics, and photography to communicate A&B’s core methods of creating value for their shareholders. Key strategies and supply chains were examined visually, to provide further detail and clarity into the company’s operations, and create a balanced perspective of Alexander & Baldwin, as well as its subsidiaries.

DaFin is the #1 choice of lifeguards, bodysurfers, and top watermen around the world and is standard issue equipment for more than 40 municipal lifeguard and surf rescue agencies in the USA.

Airspace Workshop worked with DaFin Surfing Products to refresh their swim fin packaging for 2010. To emphasize the performance and reliability of the product, a new tagline was developed, “Trusted in the Tower,” along with a bold color palette and strong typographical treatments.

Research into the packaging’s presentation within retailer shops led to large logo treatments on the outer faces, to ensure brand identification when stacked amongst competitors. Look for the new packaging in your local surf shop this Spring.

For more information about DaFin, visit dafin.com.

Airspace Workshop assists Makalei with their debut album Pehea Ka Lawai‘a, providing art direction, photography, graphic design, and marketing strategy. Items delivered include album artwork, promotional collateral, and media kit photography. To further Makalei’s promotional reach, and enable the group to efficiently manage communications with their fans, we implemented an online strategy that includes various social networks and tools, such as Tumblr, Bandcamp, Facebook and Twitter.

Digipak

Bandcamp

Business Cards