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Mar 4, 2010
Alexander & Baldwin, Inc., Print, Workshop

Alexander & Baldwin – 2009 Annual Report

For the fourth year in a row, Airspace Workshop was selected to art direct and design the Alexander & Baldwin, Inc. annual report. The 2009 report utilizes a mixture of illustration, infographics, and photography to communicate A&B’s core methods of creating value for their shareholders. Key strategies and supply chains were examined visually, to provide further detail and clarity into the company’s operations, and create a balanced perspective of Alexander & Baldwin, as well as its subsidiaries.

View additional photos of the report.

Jan 26, 2010
DaFin Surfing Products, Design, Print, Workshop

Trusted in the Tower: DaFin’s New Packaging

DaFin is the #1 choice of lifeguards, bodysurfers, and top watermen around the world and is standard issue equipment for more than 40 municipal lifeguard and surf rescue agencies in the USA.

Airspace Workshop worked with DaFin Surfing Products to refresh their swim fin packaging for 2010. To emphasize the performance and reliability of the product, a new tagline was developed, “Trusted in the Tower,” along with a bold color palette and strong typographical treatments.

Research into the packaging’s presentation within retailer shops led to large logo treatments on the outer faces, to ensure brand identification when stacked amongst competitors. Look for the new packaging in your local surf shop this Spring.

For more information about DaFin, visit dafin.com.

Oct 30, 2009
Interactive, Makalei, Print

Makalei – Pehea Ka Lawai‘a

Airspace Workshop assists Makalei with their debut album Pehea Ka Lawai‘a, providing art direction, photography, graphic design, and marketing strategy. Items delivered include album artwork, promotional collateral, and media kit photography. To further Makalei’s promotional reach, and enable the group to efficiently manage communications with their fans, we implemented an online strategy that includes various social networks and tools, such as Tumblr, Bandcamp, Facebook and Twitter.

View more images from this project…

Jul 28, 2009
Print, Workshop

Rediscover Makiki

Makiki Flyers

Makiki T-shirts

Working with the Makiki Community Library, ASWS gives Rediscover Makiki 2009 at Makiki District Park some graphic respect knuckles. The promotion included a poster, flyer and T-shirt design. The parallel event ‘Urban Arts Center’ was co-sponsored by our friends at ABP, ROCKSHOP and 808Urban. Thanks ya’ll!

Dec 19, 2008
Jon Swift, Print

Jon Swift – Pathway

We recently completed photography and design services for Jon Swift’s Pathway. In an effort to reduce packaging, the design consists of a simple two-sided sleeve and reflects the themes contained within the album.

More images available after the jump.

Sep 4, 2008
Print, US Pacific Development

The Vanguard Lofts – Print Collateral

The Vanguard Lofts required a variation of printed materials to assist agents in the Sales Center. Collateral was designed to be flexible and consistent with the attitude of the sales brochure and website. The Vanguard colors were used to create strong contrast while communicating a certain level of sophistication that buyers would expect from the Lofts project. Delivered materials included letterhead, business cards, envelopes, and a presentation folder. [Continue...]

Sep 4, 2008
Print, US Pacific Development

The Vanguard Lofts – Sales Brochure

The objective of the brochure was to create a unique experience that symbolized the attitude and style of the Lofts. Part of the challenge was to rethink the overall take-away experience and design something that had a shelf life beyond the typical real estate brochure. The concept was to visualize three overarching themes that identified the buyer through photography and writing. The themes of Customize, Connection (with your environment) and Community helped to address the Vanguard Loft’s forward thinking and practical elements. [Continue...]

Mar 15, 2008
Alexander & Baldwin, Inc., Print

Alexander & Baldwin – 2007 Annual Report

Airspace Workshop was selected to design Alexander & Baldwin’s 2007 Annual Report, fulfilling art direction and graphic design duties once again. The theme of the report was “Evolve” which required the design to showcase the companies assets and strategies while highlighting business-to-business relations.

View additional photos of the report.

Jan 4, 2008
Aala Park Boardshop, Motion, Print

The Struggle

Airspace Workshop assumes Art Direction duties for A’ala Park Boardshop’s skateboard video, “the struggle”. Title and individual section motion graphics, as well as accompanying DVD packaging design were delivered to APB.

Continue for digipak and DVD design photos…

Oct 1, 2007
Modern Luxury, Print

Modern Luxury Fall 2007

Modern Luxury - Fall 2007 - Maui Film Festival

Modern Luxury - Fall 2007

Airspace Workshop flew to Maui to cover the Maui International Film Festival for Modern Luxury magazine. The Fall 2007 issue is available on newsstands now.

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