
Airspace Workshop developed the identity for US Pacific Development’s residential project, The Vanguard Lofts. Through a collaborative process, Airspace Workshop worked with USPD to identify three core themes for the project: Community, Connected, and Customize. Further exploration of these themes led to the discovery of the Vanguard Lofts name. The core themes were also implemented in the development of the logo, color palette, and associated typography. The identity was later implemented in the print collateral, sales brochure, website, as well as on-site environmental elements.







