ASWS co-directed and edited a series of interviews for C2C Homes, a startup design-build company with plans to provide pre-fab homes to Hawaii. Different locations for the interview were scouted but ultimately the production team decided with conducting them at the C2C workshop, near the old Plantation stacks in Waipahu. In the video above, we couldn’t resist shooting B-roll of general shop activity, capturing some steel welding work (which resembles a alpha-male version of glass blowing) for one of their Pre-Fab projects. Check out their custom built two-story office at the end of the clip.
The interviews were designed to be used as part of their marketing collateral for the C2C website and upcoming trade shows. Design-Build Pre-Fab is a fairly new concept to the Islands, with the CEO explaining the process allowed for better comprehension, and presumably, lower client anxiety.
In post-production we did a simple animated introduction using the C2C logo in After Effects. The idea of a spinning steel bolt became obvious when the logo was turned on its side. Sometimes you get lucky. Thanks to Mike (Mike May Media Services) Sheryl (HOMDesign) and Clif for letting us ride shotgun on this one.
