Servicing the real estate market in Hawaii and abroad for nearly 100 years, Title Guaranty is a well known island brand that rarely stops for anything, much less a conversations on typeface. At ASWS, we’re privileged with receiving requests for re-branding or updating a clients visual assets, and TG proved to be our most challenging identity refresh to date.
The Hawaii Independent is a news gathering website with a focus on hyper local information gathering. With competition from major media outlets and established local new services, the Hawaii Independent requested a logo that matched their forward thinking mission as well as allowing flexibility across the digital landscape. ASWS designed a typographic abbreviation of the letter H and I as three equal columns with an inset circle to represent a lowercase ‘i’. The reinterpretation of the letter combination HI, more commonly seen as the state abbreviation, was a major design challenge to overcome. [Continue...]
Airspace Workshop developed the logo for the Kona Commons retail center, a joint development of The MacNaughton Group & Kobayashi Group. The Kona Commons identity is derived from three core values: Community, Responsibility, and Quality. Community – Kona Commons as a community hub, providing a space for Kona residents to gather and engage. Responsibility – Kona Commons as a responsible member of the community, committed to thoughtful growth and sustainable initiatives. Quality – Kona Commons as a top-tier retail facility providing unique shopping opportunities to the residents of Kona.
In addition to the primary logo, alternate variations were developed…
Airspace Workshop developed the identity for US Pacific Development’s residential project, The Vanguard Lofts. Through a collaborative process, Airspace Workshop worked with USPD to identify three core themes for the project: Community, Connected, and Customize. Further exploration of these themes led to the discovery of the Vanguard Lofts name. The core themes were also implemented in the development of the logo, color palette, and associated typography. The identity was later implemented in the print collateral, sales brochure, website, as well as on-site environmental elements.
Airspace Workshop was selected to design the print materials for the 2006 Hawaii International Film Festival. During our initial meeting, the HIFF expressed a desire to establish a Festival brand, something they felt did not exist at the time. The HIFF also wanted to unify its collateral underneath this new brand, and establish a consistency to help strengthen the Festival’s identity.
After reviewing the existing materials, we set out to refine and develop the HIFF logo. The new design is based on 35mm, 16mm and 8mm film aspect ratios, and consists of a strong typographic treatment.
Continue to see the development of the HIFF logo and associated print materials.
The Hawaii Life Sciences Council hired Airspace Workshop to develop their corporate identity, including logo, letterhead, business cards, envelopes, and a presentation folder.
During our initial design phase, we consulted with the Council and sought to identify their core values. Throughout our discussions, several keywords began to emerge and solidify: Stewardship, collaboration, innovation, and sustainability.
Continue to see the design process, including logo concepts and collateral development.
Wanting to modernize their image as a premiere source for models and talent, the new ADR logo treatment features sharp typography and emphasizes their strong color palette. [Continue...]
