Servicing the real estate market in Hawaii and abroad for nearly 100 years, Title Guaranty is a well known island brand that rarely stops for anything, much less a conversations on typeface. At ASWS, we’re privileged with receiving requests for re-branding or updating a clients visual assets, and TG proved to be our most challenging identity refresh to date.
ASWS co-directed and edited a series of interviews for C2C Homes, a startup design-build company with plans to provide pre-fab homes to Hawaii. Different locations for the interview were scouted but ultimately the production team decided with conducting them at the C2C workshop, near the old Plantation stacks in Waipahu. In the video above, we couldn’t resist shooting B-roll of general shop activity, capturing some steel welding work (which resembles a alpha-male version of glass blowing) for one of their Pre-Fab projects. Check out their custom built two-story office at the end of the clip.
The interviews were designed to be used as part of their marketing collateral for the C2C website and upcoming trade shows. Design-Build Pre-Fab is a fairly new concept to the Islands, with the CEO explaining the process allowed for better comprehension, and presumably, lower client anxiety.
In post-production we did a simple animated introduction using the C2C logo in After Effects. The idea of a spinning steel bolt became obvious when the logo was turned on its side. Sometimes you get lucky. Thanks to Mike (Mike May Media Services) Sheryl (HOMDesign) and Clif for letting us ride shotgun on this one.
In 2010, we partnered with local motorcycle outfit Kingdom Customs to help launch their first custom build-to-order motorcycle – The Stiletto. Our challenge was to design a website that presented the bike in a no-nonsense manner with clarity and organization for local and overseas customers to understand every detail of the product. A secondary goal was to create a clean and confident web presence that elevates the company above the cliche of tattoos and pinstripes often associated with motorcycle culture. The inclusion of a blog was integral for fans and customers, allowing visitors the ability to see into ‘the process’ of making and marketing a build-to-order motorcycle in Hawaii. After completion, the client is able to manage every part of the website, allowing for quick and flexible performance as they evolve their product and company. Talented guys and amazing technology.
Kingdom Customs Motorcycle Company
Our fourth year of design duties with Alexander & Baldwin involved three islands, a bio-mass generator, a Kaua‘i rainstorm, a night shot on a 200ft crane, three cargo ships, massive refractions of light and getting locked in a sugarcane field. A total refresh of photography highlights Alexander & Baldwins’ massive asset portfolio across the entire state. Hard work and good fun.
Working with our Kaimuki neighbors, Coffee Talk gives ASWS the duty of updating their hard-working rewards card. New color scheme, updated contact info and a refreshed logo to keep the inside of your wallet design friendly.
Fitted Hawaii’s new online store launched today, offering a selection of custom t-shirts and fitted New Era hats designed right here in Hawaii. Airspace Workshop provided design and development services including a customized Shopify theme, as well as Twitter and Facebook integration. In addition to a new front-end look, a robust tracking system was also implemented to help Fitted Hawaii measure their online campaign performance and gain detailed insight into their revenue sources.
We’ve been working with Posterous to develop two customizable themes for their blogging platform, and today we are proud to announce that both Headline and M82 are officially available. If you’re looking for a dead-simple way to post everything, check out Posterous.
ASWS drops graphical assistance to the Coffee Talk crew for their new live music night “Coffee Talk Sessions”. Headliner Ernie Cruz Jr. is bringing the Awa fueled live music into Kaimuki on Wednesday nights. Kaimuki is the next Kapahulu, say what? [Continue...]
In their final phase of construction, The Vanguard Lofts required a hand-out for buyers to reference the 36 unit apartments. As a additional piece to the original brochure, a self covering accordion fold brochure was in order. The tour map was designed to allow sales agents quick reference to the unique floor plans while escorting guests through the building or to assist buyers in self-guided tours. [Continue...]
Introducing Headline, our second Tumblr theme. It consists of a three-column layout and a number of built-in features that may be customized directly within Tumblr’s Appearance menu, including: Custom fonts, colors, and images; Twitter integration, including hovercards via the API; Typekit for advanced typography; Disqus comment moderation; Streampad audio playlists; VigLink and Amazon Associate monetization; and Google Analytics to keep track of your metrics. Headline is elegant, easy-to-use, and best of all, free!
View the Headline Demo | Learn About its Features | Install on Tumblr
