In their final phase of construction, The Vanguard Lofts required a hand-out for buyers to reference the 36 unit apartments. As a additional piece to the original brochure, a self covering accordion fold brochure was in order. The tour map was designed to allow sales agents quick reference to the unique floor plans while escorting guests through the building or to assist buyers in self-guided tours. [Continue...]
The Vanguard Lofts required a variation of printed materials to assist agents in the Sales Center. Collateral was designed to be flexible and consistent with the attitude of the sales brochure and website. The Vanguard colors were used to create strong contrast while communicating a certain level of sophistication that buyers would expect from the Lofts project. Delivered materials included letterhead, business cards, envelopes, and a presentation folder. [Continue...]
The objective of the brochure was to create a unique experience that symbolized the attitude and style of the Lofts. Part of the challenge was to rethink the overall take-away experience and design something that had a shelf life beyond the typical real estate brochure. The concept was to visualize three overarching themes that identified the buyer through photography and writing. The themes of Customize, Connection (with your environment) and Community helped to address the Vanguard Loft’s forward thinking and practical elements. [Continue...]
The Vanguard Lofts website incorporates the residential development’s themes of customization, community, and connected while portraying a modern look and feel that is analogous to loft living. PHP and Flash elements were incorporated into the site, along with a custom WordPress theme for ongoing project updates and content management.
Airspace Workshop developed the identity for US Pacific Development’s residential project, The Vanguard Lofts. Through a collaborative process, Airspace Workshop worked with USPD to identify three core themes for the project: Community, Connected, and Customize. Further exploration of these themes led to the discovery of the Vanguard Lofts name. The core themes were also implemented in the development of the logo, color palette, and associated typography. The identity was later implemented in the print collateral, sales brochure, website, as well as on-site environmental elements.
