Airspace Workshop assists Makalei with their debut album Pehea Ka Lawai‘a, providing art direction, photography, graphic design, and marketing strategy. Items delivered include album artwork, promotional collateral, and media kit photography. To further Makalei’s promotional reach, and enable the group to efficiently manage communications with their fans, we implemented an online strategy that includes various social networks and tools, such as Tumblr, Bandcamp, Facebook and Twitter.
