Our fourth year of design duties with Alexander & Baldwin involved three islands, a bio-mass generator, a Kaua‘i rainstorm, a night shot on a 200ft crane, three cargo ships, massive refractions of light and getting locked in a sugarcane field. A total refresh of photography highlights Alexander & Baldwins’ massive asset portfolio across the entire state. Hard work and good fun.
For the fourth year in a row, Airspace Workshop was selected to art direct and design the Alexander & Baldwin, Inc. annual report. The 2009 report utilizes a mixture of illustration, infographics, and photography to communicate A&B’s core methods of creating value for their shareholders. Key strategies and supply chains were examined visually, to provide further detail and clarity into the company’s operations, and create a balanced perspective of Alexander & Baldwin, as well as its subsidiaries.
Airspace Workshop designs and develops a new look for A&B Properties, Inc., a real-estate subsidiary of Alexander & Baldwin, Inc. The site’s layout was revamped to improve navigational efficiency and information aesthetics. PHP development was coupled with Flash to dynamically display each property, and an existing Thomson data feed was integrated via XML to provide timely press release posting.
The Alexander & Baldwin corporate website required a delicate balance between information and aesthetics. A goal of the website refresh was to encapsulate the history and strength of the company in Hawai’i as well as provide up-to-date financial data to stockholders. ASWS’ mission was to achieve a clean and attractive layout that allowed users quick and efficient access to content while enhancing the experience by including professional photography, slideshows and current web technologies.
Airspace Workshop was selected to design Alexander & Baldwin’s 2007 Annual Report, fulfilling art direction and graphic design duties once again. The theme of the report was “Evolve” which required the design to showcase the companies assets and strategies while highlighting business-to-business relations.
Selected to design Alexander & Baldwin’s 2006 Annual Report, ASWS provided art direction and graphic design duties. The theme of the report was “New Ways & New Places” and a conscious effort was made to balance both people and assets of the company. This is reflected not only in the photography, but also in the overall layout and design of the report.
