Servicing the real estate market in Hawaii and abroad for nearly 100 years, Title Guaranty is a well known island brand that rarely stops for anything, much less a conversations on typeface. At ASWS, we’re privileged with receiving requests for re-branding or updating a clients visual assets, and TG proved to be our most challenging identity refresh to date.

Assessing all the visual assets and identities existing within the company was the first step to creating a plan and determining design constraints, mostly obvious, but some hidden. Their subsidiary companies, field offices and inter-office communique where part of the larger visual restructure as well.

Like most large companies, the life of a corporate identity can often fall prey to augmentation by internal or external forces over time. From incorrect fonts loaded into MS Word, to overnight design solutions for rapidly developed products or initiatives, TG was prone to those situation and more.

Like painting a moving car, re-branding an active company with specific needs internally and in the field proved challenging. After many discussions with the redesign group to explore new logos, we decided simplification of assets was the best solution overall. The original logo was refreshed with new typefaces and proportions. A graphics manual, updated collateral, typefaces and logo files were generated to support the refresh initiative. Structure and organization of their visual assets proved more valuable than attempting to reinvent a living logo mark. This makes plenty of sense, as their company name implies.

Signage for field offices

Showcase website Noupe breaks down their top ’50+ Beautifully Designed Free Themes and Widgets to Enhance your Tumblr Experience’. Who knew that Headline was the french blue button down shirt of the Tumblr-sphere.

A little sample of work under development at ASWS. More to come.

Final shot from the last pack of 600 speed Polaroid.

NBC News chooses our Headline theme for their recently launched Tumblr blog.

Fitted Hawaii’s new online store launched today, offering a selection of custom t-shirts and fitted New Era hats designed right here in Hawaii. Airspace Workshop provided design and development services including a customized Shopify theme, as well as Twitter and Facebook integration. In addition to a new front-end look, a robust tracking system was also implemented to help Fitted Hawaii measure their online campaign performance and gain detailed insight into their revenue sources.

Fitted Hawaii Online Store | Fitted Hawaii Blog

Headline is an impressive theme from Airspace Workshop. In fact, without the Tumblr “Follow/Reblog” buttons, you would likely never even know it was a Tumblr theme.

Great use of space, columns and post types, along with lots of great elements and little touches. If you’ve ever wanted a magazine-style theme for your Tumblr blog, check out Headline!

10 Terrific New Tumblr Themes on Mashable

We’ve been working with Posterous to develop two customizable themes for their blogging platform, and today we are proud to announce that both Headline and M82 are officially available. If you’re looking for a dead-simple way to post everything, check out Posterous.

ASWS drops graphical assistance to the Coffee Talk crew for their new live music night “Coffee Talk Sessions”. Headliner Ernie Cruz Jr. is bringing the Awa fueled live music into Kaimuki on Wednesday nights. Kaimuki is the next Kapahulu, say what?

In their final phase of construction, The Vanguard Lofts required a hand-out for buyers to reference the 36 unit apartments. As a additional piece to the original brochure, a self covering accordion fold brochure was in order. The tour map was designed to allow sales agents quick reference to the unique floor plans while escorting guests through the building or to assist buyers in self-guided tours.