Workshop

Alexander & Baldwin – 2009 Annual Report

For the fourth year in a row, Airspace Workshop was selected to art direct and design the Alexander & Baldwin, Inc. annual report. The 2009 report utilizes a mixture of illustration, infographics, and photography to communicate A&B’s core methods of creating value for their shareholders. Key strategies and supply chains were examined visually, to provide further detail and clarity into the company’s operations, and create a balanced perspective of Alexander & Baldwin, as well as its subsidiaries.

View additional photos of the report.

Feb 23, 2010
Blog, Tech, Workshop

Finding Value in a Non-Monetary Economy

In October of 2009 we released a customizable Tumblr theme entitled M82. My intentions at the time were motivated by a desire to learn the Tumblr theme engine, polish my CSS skills, and rework the look of my personal blog. The theme was one of the first to integrate the then-new Appearance option tags, allowing for customizable fonts and images, as well as Twitter, Streampad, Disqus and Google Analytics integration directly from the Tumblr Dashboard.

M82 has been available in the Tumblr Theme Garden for about five months, and during that time the theme has organically grown an installation base of 5,150 users (and counting), including some popular sites with a significant number of followers. What I did not realize five months ago, was the important lesson I would learn regarding the value of social capital. [Continue...]

Trusted in the Tower: DaFin’s New Packaging

DaFin is the #1 choice of lifeguards, bodysurfers, and top watermen around the world and is standard issue equipment for more than 40 municipal lifeguard and surf rescue agencies in the USA.

Airspace Workshop worked with DaFin Surfing Products to refresh their swim fin packaging for 2010. To emphasize the performance and reliability of the product, a new tagline was developed, “Trusted in the Tower,” along with a bold color palette and strong typographical treatments.

Research into the packaging’s presentation within retailer shops led to large logo treatments on the outer faces, to ensure brand identification when stacked amongst competitors. Look for the new packaging in your local surf shop this Spring.

For more information about DaFin, visit dafin.com.

Jan 26, 2010
Tech, Workshop

M82 Themed “Letterheady” Featured on Tumblr Tuesday

Every Tuesday Tumblr selects a handful of blogs from their 3,123,301 (and counting) users to highlight, and today Letterheady led the pack. Aside from being an inspirational resource to corporate identity designers, Letterheady is using the M82 Tumblr Theme we designed. Sweet!

You can see the theme in action on the M82 demo page, or if you’re already Tumbling, you can one-click install it directly from the Tumblr theme garden.

Eddie Would Shoot Film

The 2009-2010 Quicksilver in Memory of Eddie Aikau at Waimea Bay. A selection of photographs from the event, shot on 100TMX and 400TX in both 135 and 120 formats.

Dec 14, 2009
Media, Tech, Workshop

The Real-Time Web & Tweeting Objects

buoyalarmtweet

The theme of the recent Le Web conference in Paris was “Real-Time Web”, and given the multitude of “live” distribution channels emerging across the Internet, this is definitely a hot topic. LeWeb founder Loic Le Meur’s current endeavor Seesmic seeks to enhance user experiences within the real-time web via online and mobile applications.

The real-time web is indeed an exciting new online ecosystem, and thousands of entrepreneurs are scrambling to lay claim to a piece of the pie. What a surprise to find a mention of Buoy Alarm amongst the real-time chatter! With so many other robust applications attempting to tackle much larger issues, such as real-time search, it’s neat to see our humble little idea pop up in the discussion.

Follow Buoy Alarm on Twitter, or my personal favorites Buoy 51001 and Buoy 51201, for real-time swell information.

Nov 3, 2009
Music, Workshop

The Supernatural Fish-Attracting Branch

Makalei - Pehea Ka Lawai‘a Digipak

Pehea Ka Lawai‘a, the debut album from Makalei, goes on sale today. Look for it at the following locations: Barnes & Noble, Borders, Target, and Walmart. Unfortunately that’s only in Hawaii, but fear not Hawaiian music fans currently off-island, the album is available as a digital download, so you can purchase it right now, directly from the artists!. Cheehu!

M82 – A Customizable Tumblr Theme

m82_themegarden

Took a bit of time this past weekend to polish up my CSS/XHTML skills by creating a customizable Tumblr theme, M82. The theme was accepted earlier this morning into the Tumblr Theme Garden, and I’ve been impressed with the current response, considering it’s only been a little over 12 hours and already over 100 users have already installed it.

For more details regarding the theme, it’s features, and how to customizing, please view the M82 Theme Demo, especially this post regarding its feature set.

Sep 10, 2009
Design, Workshop

Intern Refreshment

jchinen

We refreshed our home page gallery today, courtesy of our intern Jon Chinen. Thanks Jon! Also, we wanted to send a quick mahalo out to Teri Fukuhara, who interned with us this Summer and assisted on a number of projects. She also designed a Magic Eye lightbox print for us, which is currently installed at 3624 Waialae Avenue. Be sure to check it out the next time you’re passing by our office, we’ll give you a hint, it’s not a sailboat.

Aug 5, 2009
Book, Event, Tech, Workshop

Wanna Join A Book Club?

free

I’ve been reading a number of excellent books recently on crowdsourcing, new marketing trends, and the value of brands in the digital age. I’ve begun to actively read, underlining passages for reference, noting sources for future reading, and blabbing on about my findings to anyone who will listen. I’ve realized that the blabbing part is perhaps the most valuable, since it forces me to summarize and defend my findings, which inherently strengthens my understanding of them. So why not find some other interested parties, and we can get together and blab all at once?

This is an open invitation to anyone who is interested. I’m setting a date and time of Thursday, September 17th, 6:00 p.m. at our office in Kaimuki. The book is Chris Anderson’s Free: The Future of a Radical Price. Here’s how it’s done: (1) Read the book. (2) Show up on the 17th and we’ll talk about it. (3) Leave with a renewed appreciation for your ability to read.

If you’re so inclined, you can RSVP by posting a comment to this post, otherwise just show up. I figure two things may happen. Either (A) we’ll run out of chairs and it will be quite embarrassing or (B) I’ll be blabbing to myself.