Non-profit organizations constantly depend on the generosity of public, private or government sources. Practical and economical solutions are always a priority for groups tasked with the long-term goal of changing public habits or opinion. The Coalition for a Tobacco-Free Hawaii is no stranger to such challenges. ASWS was asked to design their annual report, a major collateral piece for the Coalition, which was attractive and budget friendly. [Continue...]
Airspace Workshop is excited to announce the launch of HI 2059, a side-project that we’ve been developing during the last few months. Its modest goal is to provide a creative perspective on the future of Hawaii, voiced by creative professionals working within the state.
We invite you to join the conversation.
TheHI gets a flashy new flyer. Look out for a collaborative series of infographics courtesy of ASWS and HI2059.
Airspace Workshop designs and develops a new website for Form Partners LLC, which specializes in the development, investment and operation of commercial real estate. Site performance was evaluated across both desktop and mobile platforms, and included the development of an optimized version specifically for hand-held devices. To ensure maximum utility, independent print styles were created to ensure a pleasant transition from the screen to the printed page.
* DeLorean not included.
If your workflow requires shuffling files between two or more computers, then you are well aware of how difficult it can be to manage that process. It’s inevitable that one day you’ll forget to sync your work from home, only to realize your mistake when the client arrives for a design review. Even worse, you overwrite today’s work with yesterday’s file, then spend the rest of the night repeating your efforts. Yippee!
My current solution involves Chronosync and an iPod, which is very effective, but still susceptible to user error (I’ve forgotten the iPod at home, or at the office, numerous times). Recently I discovered Dropbox, which is perhaps the most elegant solution I’ve come across for syncing files on various computers. The service is web-based, but tightly integrated with the operating system, creating a seamless experience. Simply drop files onto a folder and voila, they are now available on your other Dropbox enabled computers, as well as the web.
There are numerous things that Dropbox does right. They clearly explain what they provide and the benefits of using their software. The design aesthetic reflects the product’s simplicity and elegance. They eliminate risk by providing the software free of charge. The product is truly top-notch, but it’s a marketing twist they’ve integrated into the service that got my attention.
For the fourth year in a row, Airspace Workshop was selected to art direct and design the Alexander & Baldwin, Inc. annual report. The 2009 report utilizes a mixture of illustration, infographics, and photography to communicate A&B’s core methods of creating value for their shareholders. Key strategies and supply chains were examined visually, to provide further detail and clarity into the company’s operations, and create a balanced perspective of Alexander & Baldwin, as well as its subsidiaries.
The Mokapu Point buoy displaying swell direction oscillation during the Hawaii tsunami
In today’s Star Bulletin, Erika Engle discusses the role of social media during Saturday’s tsunami, including a mention of Buoy Alarm, which was flooded with Twitter traffic yesterday after people discovered the Mokapu Point buoy twitter feed (@buoy51202).
While NOAA utilizes a completely different system to monitor tsunami activitiy (DART), the effects of the surge’s ebb and flow were noticeable at the Mokapu surface buoy, mainly in the oscillating swell direction between 8 a.m. and 1 p.m. HST. I suppose many chose to follow the buoy on Twitter expecting to see a dramatic spike in wave height, but when you consider the tremendous volume of water in the Pacific, to have it shift direction 9 times in approximately 5 hours is actually quite remarkable, and requires an amazing amount of energy. [Continue...]
In October of 2009 we released a customizable Tumblr theme entitled M82. My intentions at the time were motivated by a desire to learn the Tumblr theme engine, polish my CSS skills, and rework the look of my personal blog. The theme was one of the first to integrate the then-new Appearance option tags, allowing for customizable fonts and images, as well as Twitter, Streampad, Disqus and Google Analytics integration directly from the Tumblr Dashboard.
M82 has been available in the Tumblr Theme Garden for about five months, and during that time the theme has organically grown an installation base of 5,150 users (and counting), including some popular sites with a significant number of followers. What I did not realize five months ago, was the important lesson I would learn regarding the value of social capital. [Continue...]
An early social media guru updates his followers via falcon.
When it comes to building awareness of your product, service or brand, there is no denying the power of social media. However, in a dynamic environment full of an increasing number of tools and trends, we find that technology often overwhelms strategy. What people fail to realize, contrary to what some “gurus” claim, is that blogs, Twitter accounts, and Facebook fan pages are not inherently revenue-generating machines… they’re work. [Continue...]
Anyone who works in a creative industry will often be challenged with the need to ‘invent’ things to prove their creative chops. Like a magician on stage, a creative will strive to produce results that will stun and amaze an audience. The act of performance as a self-imposed job description is a fairly common feeling, mainly generated by the ratio of working creatives in today’s industries; and the need to define your worth among them. As history reminds us, the inventors club is a small elite group of people while the common folk must live in the scrapbooking rank-and-file. As an artist, subjectivity plays a large role in the ability to determine value in a body of work; just the act of doing something can be considered ‘inventing’. But for designers, the role of solution provider creates a definable agenda with predictable outcomes, making the status of inventor increasingly unlikely. [Continue...]
