Interactive tables rendezvous with business cards to reveal fashion portfolios. Software become tactile to bridge the physical / virtual gap. An Interesting application.
Fashion
Meleana & Seaweed

For those of you who like handbags and jewelry, Meleana and Seaweed Boutique are having a sale at town restaurant June 3rd, 5:30p - 8:30p.
Eat the Loft
We have Starwood Hotels & Resorts to thank for the trendy W experience. A design heavy chain of boutique hotels where one nights stay will generate a small hole in your child’s college tuition. In what seems like a mad scientists attempt at selling lighting in a bottle, Starwood has created a large amount of sub-brands looking for a W 2.0. One of those brands, Aloft is attempting to capitalize on the Loft trend by offering ‘loft style’ accommodations. Thats expected, until you visit their web page to find out what marketing genius decided to call guest services. Is it me, or does the design resemble an Apple Store that got hammered in Tiajuana and doesn’t recall where it got it’s bitchin haircut.
ASWS To Grapple With Soljah.com
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Airspace Workshop has signed on to redesign Soljah.com, home of the hardest to find clothing in Hawaii. Who else remembers Blaisdell Garden Cafe? I think I went to this party.
Kicks On Safari
Kicks goes searching for customers on the television.
PHAT PHOTO

We’re in the business of Identity here at ASWS, but sometimes you just gotta sit back and take notes from the masters. Who knew ‘phat’ meant that (hey! I’m freestyling.)
update: I guess I’m the only one who didn’t know this. I’ve lost my street cred, do we still use cred? Peeps, does this stand for something too? I’m so not l33t.
