Design

Jan 26, 2010
DaFin Surfing Products, Design, Print, Workshop

Trusted in the Tower: DaFin’s New Packaging

DaFin is the #1 choice of lifeguards, bodysurfers, and top watermen around the world and is standard issue equipment for more than 40 municipal lifeguard and surf rescue agencies in the USA.

Airspace Workshop worked with DaFin Surfing Products to refresh their swim fin packaging for 2010. To emphasize the performance and reliability of the product, a new tagline was developed, “Trusted in the Tower,” along with a bold color palette and strong typographical treatments.

Research into the packaging’s presentation within retailer shops led to large logo treatments on the outer faces, to ensure brand identification when stacked amongst competitors. Look for the new packaging in your local surf shop this Spring.

For more information about DaFin, visit dafin.com.

Dec 3, 2009
Book, Design

Give the Gift of Conundrums

Having trouble locating a holiday gift worthy of your hip designer friend’s attention? Toil no longer, Typographical Conundrums has arrived. The book contains over 170 visual wordplays by Harry Pearce, set in AG Old Face, in just two colors. While you’re at it, treat yourself to a copy, you deserve it.

Nov 10, 2009
Design

Proof before publishing

Poorly worded caption made worst by an inconveniently placed link.

Oct 6, 2009
Airspace Workshop, Design, Interactive, Tech, Workshop

M82 – A Customizable Tumblr Theme

Took a bit of time this past weekend to polish up my CSS/XHTML skills by creating a customizable Tumblr theme, M82. The theme was accepted earlier this morning into the Tumblr Theme Garden, and I’ve been impressed with the current response, considering it’s only been a little over 12 hours and already over 100 users have already installed it.

For more details regarding the theme, it’s features, and how to customizing, please view the M82 Theme Demo, especially this post regarding its feature set.

Sep 10, 2009
Design, Workshop

Intern Refreshment

jchinen

We refreshed our home page gallery today, courtesy of our intern Jon Chinen. Thanks Jon! Also, we wanted to send a quick mahalo out to Teri Fukuhara, who interned with us this Summer and assisted on a number of projects. She also designed a Magic Eye lightbox print for us, which is currently installed at 3624 Waialae Avenue. Be sure to check it out the next time you’re passing by our office, we’ll give you a hint, it’s not a sailboat.

Aug 6, 2009
Art, Blog, Design, Illustration

We heart Rhonda

Living in a proprietary limbo, Rhonda is finally making it’s debut. Built with a few new tools such as Openframeworks, Rhonda is Illustrator on Meth. Not for the weak wrists out there.

Jul 8, 2009
Design

Humanhand

humanhand

Downtown design heavies Humanhand get sourced in the latest Honolulu Magazine. Keep it flarey.

Jun 9, 2009
Architecture, Design, Travel

May 27, 2009
Blog, Design, Music

Vaughn Oliver vs. Pixies

Many an influence of graphic designers today, Vaughn Oliver is the mastermind behind 4AD record covers. Seems like he’s put on the ole 90’s cap again to design the Pixies Minotaur box set release. Where in the world is Frank Black?

Jan 28, 2009
Design, Film

Objectified

Objectified is Gary Hustwit’s latest documentary about manufactured products and the motivations of those who design them. It premieres this March at SXSW, if you happen to find yourself in Austin. Hopefully it makes its way out to Honolulu shortly after, we had to wait a bit for Helvetica to venture West.

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