Anyone who works in a creative industry will often be challenged with the need to ‘invent’ things to prove their creative chops. Like a magician on stage, a creative will strive to produce results that will stun and amaze an audience. The act of performance as a self-imposed job description is a fairly common feeling, mainly generated by the ratio of working creatives in today’s industries; and the need to define your worth among them. As history reminds us, the inventors club is a small elite group of people while the common folk must live in the scrapbooking rank-and-file. As an artist, subjectivity plays a large role in the ability to determine value in a body of work; just the act of doing something can be considered ‘inventing’. But for designers, the role of solution provider creates a definable agenda with predictable outcomes, making the status of inventor increasingly unlikely. [Continue...]
