Trusted in the Tower: DaFin’s New Packaging

DaFin is the #1 choice of lifeguards, bodysurfers, and top watermen around the world and is standard issue equipment for more than 40 municipal lifeguard and surf rescue agencies in the USA.

Airspace Workshop worked with DaFin Surfing Products to refresh their swim fin packaging for 2010. To emphasize the performance and reliability of the product, a new tagline was developed, “Trusted in the Tower,” along with a bold color palette and strong typographical treatments.

Research into the packaging’s presentation within retailer shops led to large logo treatments on the outer faces, to ensure brand identification when stacked amongst competitors. Look for the new packaging in your local surf shop this Spring.

For more information about DaFin, visit dafin.com.