Kona Commons

Airspace Workshop developed the logo for the Kona Commons retail center, a joint development of The MacNaughton Group & Kobayashi Group. The Kona Commons identity is derived from three core values: Community, Responsibility, and Quality. Community – Kona Commons as a community hub, providing a space for Kona residents to gather and engage. Responsibility – Kona Commons as a responsible member of the community, committed to thoughtful growth and sustainable initiatives. Quality – Kona Commons as a top-tier retail facility providing unique shopping opportunities to the residents of Kona.

In addition to the primary logo, alternate variations were developed for marketing use and packaged with an Identity Manual that sets guidelines for appropriate logotype implementation. The manual includes examples of proper and improper usage, typography guidelines, acceptable logo variations, and color palette information.