Hawaii Life Sciences Council

The Hawaii Life Sciences Council hired Airspace Workshop to develop their corporate identity, including logo, letterhead, business cards, envelopes, and a presentation folder.

During our initial design phase, we consulted with the Council and sought to identify their core values. Throughout our discussions, several keywords began to emerge and solidify: Stewardship, collaboration, innovation, and sustainability.

Using these keywords as a foundation, we began to develop preliminary design concepts. The following designs are representative of our initial efforts:

After gathering client feedback from these initial designs, we continued to synthesize the Council’s core values to a concise symbol. This process resulted in the final design, shown below.

Protected within the type, a single stemmed plant sprouts from a water source. The incorporation of life within the design responds to the multifaceted question, �What does the Council do?� with a simple and subtle answer - nurture.

A secondary leaf flourish was provided to compliment the main typographical logo. The graphic represents a detailed, fully grown plant and serves as an extension of the primary design.

Once the logo was approved, we began to implement the collateral, again providing the client with several initial design concepts. Shown below are the initial business card concepts, each integrating logo elements in a unique fashion.

Based on further client feedback, we arrived at the final collateral designs for business cards, letterhead, and envelopes.

In addition to the press-ready files, we delivered properly formatted files for Microsoft Word, Internet, and broadcast use. A 27-page Identity Standards Manual was also produced for the client, to ensure proper implementation of the identity system by other designers.